The aim of this animation was to show that the research of TU/e leads to innovations that can improve our society.
More specifically it was to show a general audience that the metal fuels solution of Team Solid offers an alternative to fossil fuels for industries that have a hard time transitioning to sustainable energy solutions.
There's a large and complex ecosystem involved with using iron powder as an energy carrier. For this animation we had to find a balance in how much of that system would have to be included. For the sake of getting the core message across we left out the hydrogen electrolysis part, focussing on the iron powder cycle, as that's the part where Team Solid is involved.
The difference in emission from burning iron powder, compared to burning oil or gas, was one of the key points to get across in this animation. In order to clearly show that there's no emission to burning iron other than rust, we decided to depict the iron as a single grain of powder.
Do you have a complex project that could use some visual clarity? And do you like what you see? Get in touch to see whether an explainer animation like this is the way to make your work stand out.
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